The Pop-Tarts Bowl is known for its innovative and often outlandish traditions. This year, the game ups the ante with a trophy that’s not just for show, but for breakfast. On December 16th, the Pop-Tarts Bowl and GE Appliances announced the 2024 trophy: a fully functional toaster, ready to deliver warm, celebratory Pop-Tarts to the winning team. This follows last year’s edible mascot, a giant Pop-Tart that was consumed by the victorious Kansas State Wildcats.
“Our fans have made it clear: The Pop-Tarts Bowl isn’t just another game, it’s an experience,” stated Pop-Tarts Bowl CEO Steve Hogan. “We listened, and with the help of GE Appliances, we’re delivering a trophy that doesn’t just sit on a trophy stand. We’re excited to share this fusion of fun and functionality with college football fans everywhere.”
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The unique trophy was revealed on December 15th in Orlando, Florida, where representatives from Pop-Tarts and GE Appliances christened it by toasting and enjoying Pop-Tarts fresh from the trophy itself. The innovative design reinforces the Bowl’s commitment to creating a memorable and engaging experience for fans and players alike.
The 2023 Pop-Tarts Bowl saw the Kansas State Wildcats triumph over the North Carolina State Wolfpack. The Wildcats’ victory celebration included devouring a giant, edible Pop-Tarts mascot named Strawberry. The pre-game spectacle involved Strawberry being lowered into an oversized toaster on the field, holding a sign that read, “Dreams really do come true.”
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Strawberry’s ceremonial toasting and subsequent consumption became a viral sensation, spawning countless memes and tributes across social media. The Pop-Tarts Bowl embraced the moment, even posting a picture of Strawberry’s remains after the Wildcats’ feast with the caption, “Leave no crumbs.”
The 2024 Pop-Tarts Bowl will continue this tradition of spectacle and excitement. The game will be played at Camping World Stadium in Orlando, Florida on December 28th at 3:30 PM ET, broadcast live on ABC. The winning team will not only claim victory but also the coveted toaster trophy, a unique symbol of their achievement that they can take back to their campus. The toaster trophy promises to be a memorable addition to the winning team’s trophy case, a constant reminder of their sweet victory at the Pop-Tarts Bowl.
