Victoria’s Secret Angels have long been the epitome of glamour and allure in the lingerie industry. For decades, these iconic figures represented not just a brand, but an era of fashion that captivated audiences worldwide. However, recent developments have led to a significant transformation in the brand’s identity, making it essential to revisit the history of the Angels, particularly their 90s origins. So, how did this legendary concept emerge, and why is it seeing its farewell?
A Glimpse into the Birth of the Angels
The concept of Victoria’s Secret Angels originated in 1997 when models like Helena Christensen, Karen Mulder, Daniela Peštová, Stephanie Seymour, and Tyra Banks took center stage in a campaign for the brand’s “Angels” underwear collection. The introduction of the term “Angel” marked the beginning of a new era in marketing and fashion. These models were not just face-value representations; they were carefully selected to embody the spirit of the brand—exuding confidence, beauty, and a touch of fantasy.
Victoria's Secret Angel Alessandra Ambrosio
The late 90s saw the Angels become an exclusive group, crafting a niche that blended fashion with a sense of mystique. They were invited to participate in campaigns, runway events, and media appearances, setting a higher standard for modeling collaborations. The once-ambiguous contracts became a well-guarded secret, but insiders indicated that being an Angel meant full-time commitment—something that would eventually leave many models feeling trapped or overwhelmed.
The Allure and Glamour of the Angels
Throughout the years, the Victoria’s Secret Angels became synonymous with glamour and extravagance, gracing the runway in elaborate fashion shows adorned with intricate costumes and stunning sets. The annual Victoria’s Secret Fashion Show turned into a cultural phenomenon, showcasing not just the lingerie but also top-notch musical performances. Artists like Taylor Swift and Kanye West added to the allure of the event, making it a star-studded affair.
From Gisele Bündchen walking the runway with the first-ever Fantasy Bra valued at $15 million to Adriana Lima captivating audiences with her fierce runway presence, the Angels of the 90s left an indelible mark on fashion history. Their appearances were not just about showcasing lingerie; they turned the shows into unforgettable theatrical performances where each model exuded personality and charm.
The Financial Success Behind the Angels
While being an Angel came with significant responsibilities, it also meant financial rewards. The Angels often ranked among the world’s highest-paid models. For instance, Gisele Bündchen reportedly made $30.5 million in 2018 alone, a testament to the earning potential of the job. Financial figures indicated that many Angels enjoyed lucrative contracts, which contributed to their elite status within modeling circles.
Despite the high pay, changing market dynamics meant that many models began to question the value of their contracts. The declining allure of the Angels and their increasingly outdated image led to several high-profile exits. Models like Doutzen Kroes and Karlie Kloss chose to step away, citing a lack of alignment with their evolving careers and values.
Cultural Shifts and Changing Perceptions
As we moved into the 21st century, societal changes began to influence public perceptions of beauty and femininity. The #MeToo movement, discussions around diversity, and the pressure for brands to represent a broad spectrum of identities highlighted the decreasing relevance of the traditional “Angel” image. In a world craving authenticity, the one-dimensional portrayal of beauty began to crumble.
In recent years, Victoria’s Secret struggled to resonate with its audience, culminating in the decision to retire the Angels altogether. Victoria’s Secret’s CEO Martin Waters expressed that the Angels no longer seemed “culturally relevant,” leading to a broader initiative to refresh the brand’s image and appeal to a more diverse audience.
The Future Without Angels
In place of the Angels, Victoria’s Secret has pivoted toward a new wave of representation, opting for a mix of activists and entrepreneurs to embody its brand. Figures like Priyanka Chopra Jonas and Megan Rapinoe take on the role of spokeswomen, conveying messages of inclusivity and empowerment. This shift not only reflects changing consumer expectations but also aims to engage a new generation of shoppers who prioritize authenticity over allure.
While the era of the Angels closes, their legacy as pioneering figures in the fashion industry remains. From setting the bar for runway beauty standards to influencing global trends, the 90s Angels helped shape contemporary fashion narratives. The glamorous world of Victoria’s Secret may have changed, but the impact of its iconic Angels will forever be etched in the history of the brand.
Conclusion
The evolution of the Victoria’s Secret Angels from their glamorous beginnings in the 1990s to the current rebranding efforts serves as a reflection of broader societal changes in beauty standards and consumer values. As Unilever.edu.vn continues to observe these shifts, it is essential to appreciate the complexity of this transformation while acknowledging the role that these legendary models played in shaping the lingerie and fashion industries.
Reflecting on the legacy of the 90s Victoria’s Secret Angels provides valuable insights into the cyclical nature of fashion and the importance of staying attuned to the desires of the modern consumer. As we move forward, the brand’s commitment to inclusivity and authenticity signals a new chapter in its storied history, one that promises to leave a lasting impact on future generations.
