SKIMS recently unveiled a new shapewear campaign featuring actress Nia Long. The campaign emphasizes Long’s timeless beauty and confidence, showcasing SKIMS’ diverse shapewear collection, from sculpting bodysuits to barely-there bikinis. The 54-year-old actress, known for her roles in iconic films and her upcoming role in the Michael biopic, recently attended the opening of SKIMS’ flagship store in New York City, solidifying her partnership with the brand.
Long’s presence at the store opening alongside SKIMS co-founder Kim Kardashian further highlighted her involvement with the brand. Long documented the event on her Instagram, sharing photos with Kardashian and showcasing a SKIMS bodysuit. Kardashian reciprocated the enthusiasm, commenting on Long’s posts and praising her in a press release.
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Kardashian expressed her admiration for Long, stating, “I have been in awe of Nia since the 90’s, so to have her star in our latest SKIMS shapewear campaign is truly iconic.” She emphasized Long’s beauty and confidence, highlighting how effortlessly those qualities were captured in the campaign. SKIMS echoed this sentiment on their official Instagram, referring to Long as “iconic” and highlighting the shapewear as the ultimate New Year’s Eve attire.
For Long, the partnership represents an opportunity to empower women to embrace their bodies and feel confident in their own skin. She stated, “The beauty about being a woman is when you feel good, you look good. Whatever stage of your life, whatever age, whatever size, we have to love every inch and own every part of ourselves.” Long expressed her honor in participating in the campaign, emphasizing how SKIMS has redefined shapewear by creating pieces that are both visually appealing and provide the support and confidence women need.
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Long joins a prestigious roster of celebrities who have partnered with SKIMS, including Tate McRae, Olivia Munn, Usher, Kim Cattrall, and Charli XCX. The brand’s continued collaboration with high-profile figures underscores its growing influence in the fashion and shapewear industries. Even actress Kathy Bates has publicly expressed her desire to work with the brand.
