Taco Bell is revamping its value meal strategy with the introduction of new price points for its popular Luxe Cravings Boxes. The Mexican fast-food chain, which launched the $7 Luxe Cravings Box last summer, is expanding its offerings to cater to a wider range of budgets with the addition of $5 and $9 boxes. This move signifies Taco Bell’s commitment to “redefining value” in 2025.
A Trio of Tasty Options: The $5, $7, and $9 Luxe Cravings Boxes
Starting January 16th and running through June, customers can choose from three distinct Luxe Cravings Box options: the $5 Classic Luxe Box, the $7 Supreme Luxe Box, and the $9 Discovery Luxe Box. This limited-time promotion offers a variety of combinations to satisfy different cravings and price preferences.
The $5 Classic Luxe Box provides a substantial meal with a Beefy 5-Layer Burrito, a crunchy taco, cinnamon twists, and a medium fountain drink.
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Stepping up to the $7 Supreme Luxe Box, diners receive a Chicken Chalupa Supreme, a Beefy 5-Layer Burrito, a crunchy taco, chips with nacho cheese sauce, and a medium fountain drink. This option offers a more protein-packed experience.
For those seeking a taste adventure, the $9 Discovery Luxe Box features a Doritos Locos Tacos, a crunchy taco, cinnamon twists, and a medium fountain drink. The highlight of this box is the inclusion of a rotating limited-time menu item, ensuring a fresh and exciting experience with each purchase. Taco Bell plans to keep the $9 box dynamic by regularly introducing new and innovative menu items.
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Building on the Success of the Original Luxe Cravings Box
The Luxe Cravings Box first debuted in June 2024 at the $7 price point, offering customers a significant discount compared to purchasing each item individually. The original box included a Chalupa Supreme, Beefy 5-Layer Burrito, Double Stacked Taco, chips with cheese sauce, and a medium drink. Taco Bell’s decision to expand the Luxe Cravings Box lineup follows a trend of other fast-food chains, such as McDonald’s and Wendy’s, enhancing their value meal options to attract budget-conscious consumers. The new tiered pricing strategy allows Taco Bell to cater to a broader audience and compete more effectively in the value meal market. The introduction of the $5, $7, and $9 Luxe Cravings Boxes provides customers with more choices and flexibility when seeking affordable and satisfying meal options.
