Savage X Fenty, Rihanna’s lingerie brand, is set to make Valentine’s Day 2025 unforgettable with its latest collection. The new lineup, available now, embodies a celebration of love in all its forms, emphasizing confidence and self-expression. Rihanna stated that Valentine’s Day is about embracing love in every way, and the collection aims to reflect that sentiment with pieces that empower individuals to feel their best. The brand emphasizes sparking joy, pride, and its signature “Savage energy” through its diverse offerings.
The collection boasts a wide array of intimates, sleepwear, and loungewear designed to cater to everyone’s Valentine’s Day desires. From delicate lace to luxurious satin, the pieces are crafted to make wearers feel confident and alluring.
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In the “Love Your Way” campaign, Rihanna takes on the role of Cupid, showcasing a seductive ensemble featuring the Loveline Satin Balconette Bra, Loveline Lace Brazilian Panty, Loveline Satin Garter Belt, and Satin Heart Pasties in Timeless Red. She is joined by notable figures like Love Island stars Serena Page and Kordell Beckham, TikTok personalities Hayley and Jules LeBlanc, and models Jade Gordon, Minami Gessel, and Noni Cyngor.
Staying true to its inclusive philosophy, Savage X Fenty offers a comprehensive size range, with bras available in bands 30-46 and cups A-H (up to 46DDD/42H). Loungewear, sleepwear, sportswear, and underwear are available in sizes XS-4XL, ensuring there’s something for every body type.
In a previous interview, Rihanna shared her perspective on lingerie, stating that it should be worn however and wherever one desires, whether it’s subtly peeking out from beneath clothing or worn as a comfortable and supportive layer. This philosophy is clearly reflected in the versatility and inclusivity of the Valentine’s Day collection.
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Further emphasizing the brand’s family-friendly aspect, Rihanna previously showcased Savage X Fenty onesies modeled by her sons, RZA and Riot Rose, highlighting the brand’s appeal to a wide demographic.
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This isn’t Rihanna’s first foray into captivating Valentine’s Day campaigns. In 2023, she starred in a steamy video wearing a black lace see-through bodysuit, setting the internet ablaze. The 2025 collection promises to be just as memorable, continuing Rihanna’s tradition of pushing boundaries and celebrating confidence. The 2024 Savage X Fenty collection is currently available for purchase.
