The Dallas Cowboys Cheerleaders (DCC) are partnering with Rent the Runway (RTR) for an empowering campaign that highlights the strength and confidence of the women on the squad. This seasonal partnership, launching in December, will showcase personal stories of DCC members, emphasizing their journeys beyond the field.
This collaboration comes on the heels of a powerful moment during a recent game against the Cincinnati Bengals. DCC Armani Latimer made history by dancing without her wig, raising awareness for alopecia.
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Latimer’s brave decision resonated deeply with her teammates and fans. Karley Swindel, another DCC member, spoke exclusively with PEOPLE about the impact of Latimer’s action. Swindel described the team’s emotional response, witnessing Latimer’s vulnerability and pride. She emphasized the outpouring of support Latimer received, praising her for transforming a personal challenge into an inspiring message. Swindel believes Latimer’s decision has shifted perspectives on alopecia and opened doors for others facing similar struggles.
The RTR partnership further amplifies the message of empowerment. The campaign will feature DCC members like Reece Weaver, Camille Sturdivant, Charly Barby, Ava Lahey, and Brooklyn Davis.
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Performing in front of a massive audience requires immense confidence. Swindel acknowledges that DCC members are not immune to everyday challenges and insecurities. However, she highlights the strong support system within the team. The DCC rely on each other for encouragement, lifting each other up on difficult days. The shared energy and camaraderie of rehearsals and game days create a positive environment that helps them overcome personal struggles.
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Swindel expressed her admiration for the RTR holiday collection, highlighting its timeless yet modern styles. She believes the app is a valuable tool for the team’s styling needs. She also noted the collection’s sparkly stars and blue and white hues, which resonate with the DCC’s iconic uniforms.
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The DCC’s partnership with RTR and Latimer’s courageous act combine to create a powerful message of empowerment, self-confidence, and support. This collaboration showcases the strength and resilience of the DCC, both on and off the field.
