Budweiser, the iconic American beer brand, brought back a beloved symbol of its heritage to the Super Bowl LIX stage: the Clydesdale foal. After a decade-long hiatus, the adorable baby horse made a triumphant return in the brand’s 2025 Super Bowl commercial, “First Delivery,” capturing the hearts of millions with its determination and heartwarming journey. The commercial, a celebration of perseverance and the brand’s enduring commitment to quality, resonated with audiences and reignited the public’s love for the majestic Clydesdales.
A Touching Tale of Determination: The “First Delivery” Storyline
“First Delivery” tells the story of a young Clydesdale foal eager to join the ranks of the adult horses on their crucial Budweiser keg delivery run. Deemed too small for the task, the foal is left behind, watching with longing as the majestic team trots off. However, fate intervenes when a keg accidentally tumbles from the delivery cart. Seeing an opportunity to prove its worth, the foal escapes its enclosure and embarks on a challenging journey to deliver the fallen keg.
The commercial depicts the foal’s arduous trek across hills, rivers, and rugged terrain, showcasing its unwavering determination to complete the mission. The tiny horse’s perseverance pays off as it manages to roll the keg into the bar just moments after the adult Clydesdales arrive with the remaining cargo. The screen then displays the powerful message, “Delivering Since 1876,” emphasizing Budweiser’s long-standing commitment to its customers.
Budweiser’s Super Bowl Legacy and the Return of the Clydesdales
Budweiser’s Super Bowl commercials have become a cultural phenomenon, consistently ranking among the most anticipated and talked-about advertisements of the year. The Clydesdale horses, first introduced as a symbol of the brand in 1933, have played a significant role in this legacy, appearing in 47 Budweiser Super Bowl commercials to date. Their majestic presence and symbolic representation of American strength and tradition have resonated with audiences for decades. “First Delivery” marks a continuation of this tradition, showcasing the enduring appeal of the Clydesdales and their ability to connect with viewers on an emotional level.
More Than Just a Commercial: Budweiser’s Commitment to Excellence
Kristina Punwani, the head of marketing at Budweiser USA, emphasized the significance of the commercial, stating that it “captures our commitment to deliver for consumers since 1876 and toasts to those who put in the hard work it takes to achieve their own goals, despite any obstacles along the way.” This message of perseverance and dedication aligns perfectly with the foal’s journey in the commercial, reinforcing Budweiser’s core values and its connection to the American spirit. The commercial isn’t just about selling beer; it’s about celebrating the hard work and determination that define the American dream.
Bringing the Clydesdales to the Fans: Budweiser’s Super Bowl LIX Festivities
To further celebrate the Clydesdale foal’s Super Bowl debut and engage with fans, Budweiser sent the iconic Clydesdales to New Orleans, the host city of Super Bowl LIX, a week before the game. This allowed fans to interact with the magnificent animals, creating a memorable experience and adding to the excitement surrounding the Super Bowl festivities. The Clydesdales’ presence in New Orleans served as a tangible reminder of Budweiser’s connection to its heritage and its commitment to its customers.
Super Bowl LIX: The Kansas City Chiefs vs. the Philadelphia Eagles
Super Bowl LIX, held on Sunday, February 9th, 2025, in New Orleans, featured a thrilling matchup between the Kansas City Chiefs and the Philadelphia Eagles. While the game itself was a captivating spectacle, Budweiser’s “First Delivery” commercial undoubtedly left a lasting impression on viewers, reminding them of the power of perseverance, the importance of tradition, and the enduring appeal of the Budweiser Clydesdales.
Frequently Asked Questions About Budweiser’s Clydesdales
Q: How long have the Clydesdales been associated with Budweiser?
A: The Clydesdales first became a symbol of Budweiser in 1933, commemorating the repeal of Prohibition.
Q: How many Budweiser Super Bowl commercials have featured the Clydesdales?
A: “First Delivery” is the 47th Budweiser Super Bowl commercial to feature the Clydesdale horses.
Q: What is the significance of the foal in the “First Delivery” commercial?
A: The foal represents determination, hard work, and the ability to overcome obstacles, aligning with Budweiser’s core values and its message of achieving goals.
Q: Where can I watch the “First Delivery” commercial?
A: The commercial is available to view on various online platforms, including YouTube and Budweiser’s official website. You can also find it shared across social media.
Q: Why are the Clydesdales so popular?
A: The Clydesdales are admired for their majestic beauty, strength, and symbolic representation of American tradition and heritage. They evoke a sense of nostalgia and embody the values of hard work and perseverance.
