Becky G recently shared her enthusiasm for her upcoming Mountain Dew commercial, set to air during the 2025 Super Bowl. In an exclusive interview, the singer revealed details about the filming process, her new nickname, and her exciting plans for the year ahead.
One of the initial draws for Becky G was a clever pun in the commercial’s presentation: “Thank Dew.” The singer resonated with the brand’s playful spirit, stating, “I’m really proud to be doing this with Mountain Dew because there’s just a certain cloth that I’m cut from when it comes to things that make me smile.” This positive energy continued throughout the filming, culminating in Becky G earning the nickname “Super Bowl Becky.”
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“Has a little swing to it,” she commented on the moniker.
Fresh off the release of her fourth album, Encuentros, and a successful headlining tour, Becky G shows no signs of slowing down. The “Shower” singer views 2025 as “a year of fun,” filled with opportunities for new music and exploring new destinations for her tours. The Super Bowl commercial marks a significant start to this exciting year.
“I’m ready to have fun this year and make music from that kind of space. So we’ll see what happens and what comes of it,” she shared, hinting at a relaxed yet productive approach to her upcoming projects.
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While tight-lipped about specific collaborations, Becky G expressed her desire to work with various artists. However, she emphasized the importance of organic connections over strategic pairings. “Some people work that way, but for me, we catch each other at the same place at the same time — the vibes are right, we exchange info, then something happens.”
Central to her 2025 vision is a “fan first” mentality. Becky G aims to connect with her audience authentically, prioritizing their experience and drawing inspiration from them. “It’s important to be inspired and to fill your cup of inspiration,” she affirmed. This approach suggests a year focused on genuine engagement and creative exploration for the multi-talented artist.