Victoria Beckham publicly expressed her admiration for her husband, David Beckham’s latest underwear campaign for Hugo Boss. The fashion designer, 50, shared a photo of David in the campaign on her Instagram, cheekily captioning it, “My boss🖤😉.” The photo featured a close-up of Beckham wearing black briefs from the Boss One Bodywear collection.
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The campaign, shot by renowned fashion photographers Mert and Marcus, launched on January 30th to promote the Boss One Bodywear collection. David Beckham, 49, stated he had previously thought his underwear modeling days were over, but the ambition of the Boss brand and the creative vision of Mert and Marcus convinced him to participate. He expressed pride in supporting Boss through this long-term strategic partnership.
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The campaign features a series of striking images showcasing Beckham’s physique. One photo portrays him against a gray backdrop in black briefs, highlighting the brand’s logo on the waistband. Another captures him sitting on the floor in the same attire, emphasizing his abdominal muscles and arm tattoos.
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Adding to the visual appeal, another image features Beckham being drenched with water while wearing the black briefs. In a different shot, he is seen in a wet, white T-shirt, clinging to his chest as he poses with his hands behind his head.
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A final image showcases Beckham in white boxer briefs with black waistband lettering, lounging in a leather chair within a minimalist New York City apartment. Hugo Boss CEO David Grieder emphasized that this campaign signifies a significant milestone in their ongoing partnership with David Beckham and aims to inspire customers globally.
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The Boss One Bodywear collection includes underwear essentials such as trunks, briefs, tank tops, and T-shirts in classic black and white. The collection is crafted from a comfortable and stylish blend of cotton and elastane for optimal fit and feel.
