The DunKings’ catchy tunes and vibrant orange jumpsuits remain a memorable moment from Super Bowl LVIII. Dunkin’s commercial featured a surprising trio of Boston icons: Ben Affleck, Matt Damon, and NFL legend Tom Brady. These stars traded their usual spotlights for a recording studio, forming a boy band to celebrate Boston’s beloved coffee brand and unexpectedly crashing Jennifer Lopez’s recording session.
The commercial opens with Affleck, Damon, and Brady bursting into Lopez and Fat Joe’s studio, sporting matching orange and pink tracksuits. Affleck announces their arrival with a playful yet cringeworthy introduction, “What up! For your consideration, here comes the Boston Massacre. The DunKings!” much to Lopez’s evident mortification.
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The scene unfolds with Brady showcasing his hidden musical talent on the keys, Affleck breaking into a dance, and Damon casually sipping an iced coffee. Their song, with lyrics like “Don’t dunk away at my heart. Why you Dunkin’ me, girl?”, adds to the commercial’s comedic charm. The DunKings’ performance is intercut with a tense exchange between Affleck and Lopez, highlighting their then-existing relationship. Lopez eventually invites Brady to stay, sending Affleck and Damon away.
Months after the commercial aired, Lopez filed for divorce, finalizing it in January 2024. This real-life event added an unexpected layer to the commercial’s narrative, further solidifying its place in pop culture.
The DunKings commercial transcended the screen, inspiring real-life Dunkin’ menu items, including Affleck’s personal iced coffee order and the DunKings Munchkins Skewers. Dunkin’ also released a line of apparel mirroring the stars’ on-screen outfits, capitalizing on the commercial’s popularity.
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This wasn’t the first time Affleck and Lopez partnered with Dunkin’ for a Super Bowl commercial. In 2023, a similar ad featured Affleck working a Dunkin’ drive-thru, surprising unsuspecting customers, including a less-than-thrilled Lopez. These commercials cemented Dunkin’s Super Bowl advertising presence and showcased the brand’s ability to tap into celebrity culture and humor. The DunKings’ performance, however, stands out for its unique concept and lasting impact on Super Bowl commercial history.
