Sportscaster Erin Andrews and fashion designer Rebecca Minkoff have collaborated on a limited-edition jacket for football fans, blending fashion and function just in time for the Super Bowl. The jacket, based on Minkoff’s Tabitha design, features a custom Super Bowl logo that captures the energy of the event.
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“We incorporated the Super Bowl logo, a unique artwork celebrating the spirit of the Super Bowl,” Andrews explained. Minkoff’s signature rock-and-roll aesthetic complements the sporty vibe of Andrews’ WEAR by Erin Andrews label, which has been releasing Super Bowl collections for the past few years.
This collaboration marks a fresh and exciting venture for both brands. Andrews, 46, acknowledged the inherent challenge of working with the pre-determined Super Bowl logo, but praised the partnership with Minkoff as a “cool” and successful endeavor.
The $1,000 moto jacket is currently available for purchase online and in New Orleans as part of the Super Bowl experience. It’s a key piece within Andrews’ broader WEAR by Erin Andrews Super Bowl collection, launched in anticipation of the championship game between the Chiefs and the Eagles.
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Andrews’ initial inspiration for creating fashionable sportswear stemmed from a perceived gap in the market. “I just felt like there was this huge white space,” she stated. Her goal was to provide fans with stylish options for supporting their teams, transcending the limitations of traditional game-day attire. The collection aims for versatility, allowing pieces to be worn both on and off the field. The success of the line reflects the growing trend of sports fashion.
In addition to the Minkoff collaboration, Andrews’ Super Bowl collection includes various items featuring the Super Bowl logo, tributes to New Orleans, and team-specific apparel. A particular favorite of Andrews is the cropped hoodie, available for purchase in New Orleans, which she highlights for its adaptability and potential for diverse styling.
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Andrews recognizes the significance of stylish options for WAGs (wives and girlfriends of players), especially with their increasing prominence on social media. Having been a WAG herself, married to former NHL star Jarret Stoll, she understands the need for fashionable alternatives to the limited choices available in the past.
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“I love sports, and I knew there was a white space,” Andrews said of her initial motivation. The lack of fashionable options for WAGs during her husband’s playing days inspired her to create WEAR by Erin Andrews. The brand’s success allows her to enjoy seeing others, including herself, sporting her creations at games.
Andrews’ designs have garnered attention from high-profile WAGs like Taylor Swift, who wore a WEAR by Erin Andrews bomber jacket to support Travis Kelce at last year’s Super Bowl.
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While Andrews will be working at this year’s Super Bowl, she plans to gift some of her pieces to a select list of recipients. She expressed excitement about observing Super Bowl fashion trends, both on and off the field. The WEAR by Erin Andrews Super Bowl collection is available for purchase on Fanatics and at the Super Bowl Experience in New Orleans.
