Dunkin’ is teasing its 2025 Super Bowl commercial with a star-studded, comedic preview featuring Ben Affleck, Casey Affleck, and Jeremy Strong. The teaser, which aired during the Grammy Awards on February 2nd, hints at a potential reunion of the “DunKings” boy band from Dunkin’s viral 2024 Super Bowl ad.
The new 45-second spot opens with Ben Affleck frantically knocking on Jeremy Strong’s dressing room door. Casey Affleck, sporting a pink bucket hat and orange sunglasses, attempts to explain Strong’s absence, attributing it to his method acting approach: “He will come out when he is ready!” This playful jab references Strong’s renowned intense preparation for roles.
A classic Boston accent-laden Ben Affleck interrupts, questioning the commotion. Casey explains Strong is “doing research,” to which Ben retorts, “I never did no research on nothin’! Look where I’m at!”
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The brothers’ argument culminates in Ben barging into Strong’s dressing room, passing a chalkboard adorned with cryptic phrases like “Boston cream,” “thirteen colonies,” and “action + objective,” possibly a nod to Affleck’s film Good Will Hunting.
In a surprising twist, the camera reveals Strong emerging from a giant Dunkin’ coffee can covered in coffee grounds, reminiscent of a scene from Apocalypse Now.
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A bewildered Ben asks, “What are you doing in there?” Strong, confidently embracing his method acting persona, replies, “We’re doing a Dunkin’ Donuts commercial, right? I’m just trying to find the character… I think I found a way in.” He then launches into a nonsensical monologue connecting Boston, Dunkin’, Paul Revere, and the Red Coats.
Ben questions the duration of Strong’s “bean method,” to which Strong estimates he’ll be ready in “like three hours.” The teaser concludes with Casey whispering, “You should have paid for Matt,” referring to Matt Damon, prompting Ben to grit his teeth and reply, “I told you that.”
The screen then displays the message “Suit up, America” along with the Super Bowl 2025 date: February 9th, 2025.
While the teaser focuses on the Affleck brothers and Jeremy Strong, it remains unclear if other stars from the 2024 commercial, including Matt Damon and Jennifer Lopez, will make an appearance.
Dunkin’ has a history of memorable Super Bowl commercials. In 2023, Ben Affleck worked a Dunkin’ drive-thru, surprising unsuspecting customers, including his then-wife Jennifer Lopez.
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The 2024 commercial featured Affleck, Damon, and Tom Brady forming the “DunKings” boy band, leading to Dunkin’-themed merchandise and a Ben Affleck-inspired coffee drink.
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All three commercials were produced by Artists Equity, a production company founded by Ben Affleck and Matt Damon. The 2025 Super Bowl commercial promises to be another entertaining installment in Dunkin’s advertising legacy.
