DeAndre Hopkins and the Quiet Fashion Competition in the NFL

DeAndre Hopkins and the Quiet Fashion Competition in the NFL

Kansas City Chiefs star DeAndre Hopkins is known for his impressive style, particularly his pregame tunnel walk outfits. He sees these walks as a “quiet competition” among players, showcasing their personal fashion sense. Hopkins recently partnered with BoohooMAN to create a 60-piece capsule collection inspired by these pregame looks.

Hopkins emphasizes that he’s never used a stylist, preferring to curate his own unique ensembles. He focuses on a “statement piece” as the foundation of each outfit, building the rest of the look around it. He typically chooses his game-day attire the day before, trusting his innate sense of style.

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The pregame tunnel walk is a moment for players to display their fashion choices, often under the scrutiny of cameras and fellow teammates. Hopkins acknowledges the unspoken competition, stating that players definitely take notice of each other’s outfits.

Within the fashion-forward Chiefs, Hopkins recognizes JuJu Smith-Schuster as one of the most stylish players. He admires Smith-Schuster’s fearlessness and consistency in his fashion choices, both on and off the field.

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While there isn’t a formal group chat for pregame outfit discussions, Hopkins reveals that players often hint at their clothing choices in the locker room, gauging reactions and checking for potential overlaps. This playful banter adds to the camaraderie and competitive spirit surrounding game day fashion.

Hopkins designed his BoohooMAN collection with affordability in mind. Despite his own affinity for luxury brands, he wanted to create pieces accessible to everyone while maintaining a premium feel. The collection, priced under $60, includes versatile ensembles suitable for various occasions, from casual to sophisticated.

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The collection emphasizes transitional versatility, using textured fabrics and combining knitted and jersey materials. The pieces are designed to be worn throughout the changing seasons, offering both style and comfort. Hopkins even hinted at potentially wearing a piece from his collection for his Super Bowl tunnel walk, aiming for a look that balances the magnitude of the moment. He desires an ensemble that reflects the occasion without being overly extravagant.