Kansas City Chiefs tight end Travis Kelce has been effusive in his praise for girlfriend Taylor Swift’s impeccable game-day style. During Super Bowl week press conferences, Kelce proudly stated that “Tay’s always gonna be dressed head-to-toe looking the flyest.” While the couple doesn’t coordinate outfits, Swift’s fashion choices have undeniably made her a style icon both on the red carpet and in the stadium stands.
Since her first appearance at a Chiefs game in September 2023, Swift has showcased a diverse range of outfits, from vintage Chiefs gear to high-fashion ensembles from luxury brands like Chanel.
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Swift’s recent game-day looks have highlighted her penchant for high fashion. At the AFC Championship Game on January 26, 2025, she donned a Louis Vuitton outfit worth over $10,000. The ensemble featured a knit jacquard jacket and matching beanie adorned with copper “LV” logos, paired with a black pleated skirt, Chiefs red tights, and heeled combat boots.
This stylish appearance followed another notable fashion moment at the Texans vs. Chiefs playoff game. Swift opted for a preppy Chanel ensemble from the Resort 2025 collection, including a tweed coat, wool jersey romper, and pearl belt, accessorized with oversized double “C” disc earrings. The total cost of this look exceeded $22,000.
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Swift’s influence extends beyond the regular season. She attended the 2024 Super Bowl, where the Chiefs triumphed over the San Francisco 49ers. Despite performing in Tokyo less than 24 hours before kickoff, Swift made it to the game in a stylish all-black ensemble, featuring a Dion Lee corset top, blinged-out AREA jeans, “87” boots, and a Wear by Erin Andrews bomber jacket. The look was reminiscent of her Reputation era.
Swift’s presence at the 2025 Super Bowl was confirmed by Kelce’s brother, Jason. While her outfit choice remains a topic of speculation, fashion experts predict a head-turning ensemble that will undoubtedly make headlines.
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Whether she’s sporting designer labels or vintage pieces, Swift consistently elevates game-day fashion, solidifying her status as a style icon and a dedicated supporter of Travis Kelce and the Kansas City Chiefs.
