NLE Choppa and 41’s collaborative track, “Or What?”, has surged into the top 10 of Billboard’s Hot R&B/Hip-Hop Songs chart just a week after its release. The song, released under NLE Choppa/Warner, ascended from the 24th to the 9th spot on the chart dated October 19th. This impressive climb can be attributed to the track’s viral success on TikTok, which has translated into significant gains across various streaming platforms.
Viral Success Fuels Streaming Surge
During the tracking week of October 4th to 10th, “Or What?” amassed an impressive 8.5 million official U.S. streams, according to data from Luminate. This figure represents a remarkable 49% increase from the previous week’s 5.7 million streams. This surge has also propelled “Or What?” to a prominent position on the R&B/Hip-Hop Streaming Songs chart, debuting at number 6.
Chart Domination and TikTok Triumph
“Or What?” marks NLE Choppa’s second top 10 hit on the Hot R&B/Hip-Hop Songs chart, matching his previous best rank achieved with “Slut Me Out” in April 2023. This success also marks a significant milestone for the hip-hop collective 41, composed of Brooklyn rappers Kyle Richh, Jenn Carter, and TaTa, as it’s their first entry on the Hot R&B/Hip-Hop Songs chart.
The song’s viral success can be attributed to its popularity on TikTok, with over 170,000 videos featuring the track. The song’s catchy lyrics, particularly the line “Is we f–kin’ or not?”, have resonated with users, leading to its widespread use in various trends and challenges. This surge in popularity has not only propelled “Or What?” to new heights on the Billboard charts but has also secured its position at number 2 on Billboard’s TikTok Top 50 chart.
“Or What?” Makes Waves Across Multiple Charts
The success of “Or What?” extends beyond the Hot R&B/Hip-Hop Songs chart. The song has also made significant strides on the Hot Rap Songs chart, jumping from the 21st to the 6th position. Furthermore, the track has climbed an impressive 39 spots on the Billboard Hot 100, landing at number 52 in its second week.
“Or What?” A Testament to the Power of Social Media
The success of NLE Choppa and 41’s “Or What?” exemplifies the growing influence of social media platforms like TikTok in shaping the music industry. The track’s viral journey from TikTok to topping the Billboard charts demonstrates how a catchy hook and engaging content can lead to widespread recognition and commercial success.
