e.l.f. Cosmetics and Tinder have joined forces to create a limited-edition makeup collection designed to boost confidence for first dates. The collection, aptly named “Put Your e.l.f. Out There,” launched on Tuesday, September 10th, and features a range of lip products and a setting spray packaged in a playful, flame-inspired makeup bag.
A Match Made in Makeup Heaven
This unique collaboration blends e.l.f.’s commitment to accessible beauty with Tinder’s mission of fostering connections. The “Put Your e.l.f. Out There” Vault collection aims to empower singles to embrace their individuality and feel their best when navigating the world of dating.
What’s in the e.l.f. x Tinder Collection?
The collection features a curated selection of products designed to create a complete first-date makeup look:
- Tinder Box Lip Trio: This trio includes two lip oils— “Spice Things Up,” a sheer red oil with a warming sensation, and “Keep Your Cool,” a glossy, cooling oil—along with a vibrant red lip liner called “Red-Y for Anything.”
- All Slick, No Ick Face Primer: This primer creates a smooth canvas for makeup application, ensuring a flawless finish that lasts.
- Set-uationship Setting Mist: A must-have for long-lasting wear, this setting spray keeps makeup in place throughout a date and beyond.
- Flame Changer Makeup Bag: The products come packaged in a fun and flirty makeup bag adorned with flames, reflecting the fiery spirit of the collaboration.
Why This Collaboration Works
Both e.l.f. and Tinder see this partnership as a natural fit, aligning with their core values and target audiences. Melissa Hobley, Chief Marketing Officer at Tinder, highlighted the importance of confidence in forming new connections, stating, “Your bravest, funniest, most-charming self shines through when you look and feel your best.”
Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty, echoed this sentiment, emphasizing the shared commitment to self-expression and empowerment: “e.l.f. and Tinder are kindred spirits…we create a constellation that further fuels our community’s confidence.”
Get Your Hands on the Collection
The limited-edition e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection is available exclusively on elfcosmetics.com while supplies last. Don’t miss your chance to snag this playful and empowering makeup collection, perfect for adding a spark to your first-date routine.
e.l.f x Tinder Collaboration
Courtesy Photo
Beyond the Collaboration
Beyond this exciting collaboration, e.l.f. continues to be a fan favorite for affordable and high-quality makeup and skincare. You can find their products at various retailers, including Target, Amazon, Walmart, and Ulta Beauty.
