Something in the Water, the vibrant music festival curated by Pharrell Williams, is making its much-anticipated return to Virginia Beach in 2024. After a brief hiatus, the festival promises a diverse and star-studded lineup, spanning a multitude of genres and catering to a wide range of musical tastes. This marks a significant moment for both the festival and the city, signifying a renewed commitment to community engagement and the power of music.
Pharrell Williams Brings Something in the Water Back to its Roots
The festival’s return to Virginia Beach is particularly poignant. Williams, a Virginia Beach native, initially conceived Something in the Water as a way to celebrate his hometown and uplift the community. The festival’s inaugural event in 2019 was a resounding success, drawing thousands of attendees and injecting a significant economic boost into the local economy. However, the festival was relocated to Washington D.C. in 2022 after Williams expressed concerns about the city’s response to the death of his cousin, Donovon Lynch, who was shot by a Virginia Beach police officer. The decision to bring the festival back to Virginia Beach suggests a reconciliation and a renewed focus on community building.
A Diverse Lineup Reflects the Eclectic Spirit of Something in the Water
While the full lineup for the 2024 festival is yet to be revealed, expectations are high given the festival’s history of showcasing a diverse range of musical talent. The 2019 iteration featured artists such as Missy Elliott, Travis Scott, J Balvin, and SZA, demonstrating the festival’s commitment to representing various genres, from hip-hop and R&B to electronic and Latin music. This eclectic mix not only caters to a broad audience but also highlights the unifying power of music. The 2022 festival in Washington D.C. continued this trend, featuring artists like Lil Baby, Chloe x Halle, Usher, and Calvin Harris. This diverse programming has become a hallmark of Something in the Water, attracting music lovers from all walks of life.
Something in the Water: More Than Just a Music Festival
Something in the Water is more than just a music festival; it’s a cultural experience deeply rooted in community engagement and social impact. Alongside the musical performances, the festival typically includes various community-focused initiatives, such as educational programs, panel discussions, and opportunities for local businesses to showcase their products and services. These initiatives reflect Williams’s commitment to using the festival as a platform for positive change and empowerment within the community.
The Economic Impact of Something in the Water on Virginia Beach
The return of Something in the Water to Virginia Beach is also expected to have a substantial positive impact on the local economy. The 2019 festival generated an estimated $24.1 million in economic impact for the city, providing a significant boost to local businesses and creating job opportunities. This economic revitalization is a crucial aspect of the festival’s mission, further solidifying its role as a catalyst for growth and development within the community.
Looking Forward to Something in the Water 2024
As anticipation builds for the 2024 festival, the return of Something in the Water to Virginia Beach represents a homecoming of sorts. It signifies a renewed commitment to the city, its people, and the power of music to bring about positive change. With a history of delivering diverse lineups and impactful community initiatives, the festival promises to be a memorable experience for all who attend.
Conclusion: A Celebration of Music, Community, and Economic Growth
The return of Something in the Water to Virginia Beach signifies a powerful reunion. The festival, known for its diverse musical offerings and community-focused initiatives, is poised to once again invigorate the city both culturally and economically. By bringing together a diverse range of artists and engaging with the local community, Something in the Water continues to be a powerful force for positive change. As the festival prepares to make its comeback, the anticipation is palpable, promising an unforgettable celebration of music, community, and economic growth.
FAQ: Your Questions About Something in the Water Answered
Q: When and where will Something in the Water 2024 take place?
A: Something in the Water 2024 will take place in Virginia Beach, Virginia, although the specific dates and venue are yet to be officially announced. Stay tuned for updates on the official Something in the Water website and social media channels.
Q: How can I purchase tickets for the festival?
A: Ticket information will be released closer to the festival dates. Keep an eye on the official Something in the Water website and social media for announcements regarding ticket sales.
Q: What kind of music can I expect to hear at Something in the Water?
A: Something in the Water is known for its diverse lineup, featuring artists from a wide range of genres including hip-hop, R&B, pop, electronic, and more. The festival aims to cater to a variety of musical tastes and create a diverse and inclusive experience.
Q: What other activities besides music performances are offered at the festival?
A: Beyond the music, Something in the Water often includes community-focused initiatives like educational programs, panel discussions, and local vendor marketplaces. These activities further enhance the festival’s impact and contribute to its overall mission of positive community engagement.
Do you have more questions about Something in the Water? Share them in the comments below! We encourage you to join the conversation and be a part of the Something in the Water community.
