Ashley Tisdale, the renowned actress and entrepreneur, recently launched the Being Frenshe hair wellness collection, an extension of her Frenshe brand. This new venture is deeply personal for Tisdale, drawing inspiration from her own experience with alopecia, a condition she was diagnosed with in her 20s. The collection, available exclusively at Target, focuses on gentle hair care that prioritizes scalp and strand health.
This new line emphasizes a less-is-more approach to hair care, promoting natural texture and minimizing stress on the hair. Tisdale’s personal journey with alopecia significantly influenced the development of the collection. After her diagnosis, she realized the importance of gentle care and reducing harsh treatments.
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The Being Frenshe hair wellness collection is divided into three distinct lines: Moisture, Restore, and Clarify. Each collection caters to specific hair needs and incorporates signature scents from Tisdale’s Being Frenshe bodycare line.
The Moisture collection features Shampoo, Conditioner, Dry Shampoo, Hair Oil, and an All-in-One Moisture Cream, all infused with the comforting aroma of Cashmere Vanilla. This line focuses on hydrating the hair and scalp.
The Restore collection, scented with Lavender Cloud, is designed for nighttime use. It includes Shampoo, Conditioner, and a Hair Mask to rejuvenate hair and scalp overnight.
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Finally, the Clarify collection introduces a new Salty fragrance and focuses on scalp health with a Clarifying Shampoo, Scalp Serum, and Scalp Scrub. This line aims to remove buildup and promote a healthy scalp environment.
Tisdale openly admits that her past hair care practices involved frequent bleaching, which she has since abandoned. Her alopecia diagnosis prompted her to prioritize hair health and minimize damaging treatments. She acknowledges that she hasn’t been bright blonde in years to help manage her hair loss.
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The Being Frenshe hair wellness collection consists of 12 products, priced between $12.99 and $14.99, available exclusively at Target. This launch marks a significant step in Tisdale’s entrepreneurial journey, merging her personal experience with a passion for creating accessible and effective hair care solutions. The collection encourages a proactive approach to hair health, emphasizing gentle care and preventative measures to maintain strong and healthy hair.
