Taylor Swift, a master of hidden messages and subtle symbolism, is known for her carefully curated style. While her support for boyfriend Travis Kelce and the Kansas City Chiefs this NFL season has been evident in her red and gold attire, many wonder if her game-day outfits hold deeper meaning. Could there be more to Swift’s Chiefs fashion than meets the eye? We consulted a style expert to decipher the potential messages behind her wardrobe choices.
Taylor Swift’s Fashion as a Form of Communication
Sarah Chapelle, author of Taylor Swift Style: Fashion Through the Eras, emphasizes Swift’s intentional use of fashion as a communication tool. “Taylor is an intentional and thoughtful communicator,” Chapelle states. “Her lyrics and her outfits are her two most effective and powerful communication tools.” Just as her lyrics tell a story, her fashion choices provide a visual narrative, often reflecting specific moments in her career and personal life.
Chapelle highlights the connection between Swift’s music and her style, noting that “her music is how her story sounds, but her fashion is how her story looks.” This ability to create iconic visuals extends to her Chiefs-themed outfits, raising the question of what stories these ensembles might tell.
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A Plaid Power Statement: Supporting Crucial Catch
One of Chapelle’s favorite “Easter eggs” in Swift’s Chiefs wardrobe was her plaid Vivienne Westwood ensemble at the October 7th game against the New Orleans Saints. The outfit, reminiscent of a high-fashion cheerleader, coincided with the Chiefs’ “Crucial Catch” game, an NFL initiative in partnership with the American Cancer Society to promote cancer awareness and prevention.
Chapelle points out the significance of plaid in the Crucial Catch campaign: “The primary merch of Crucial Catch is plaid — a nod to the many colors of cancer ribbons coming together…This felt like Taylor thoughtfully joining in on a really important and meaningful aspect of the NFL’s programming.” Swift’s plaid ensemble may have been a subtle yet powerful way to show her support for this important cause.
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From Thrifted to Runway: Elevating Game-Day Style
Throughout the season, Swift’s Chiefs outfits ranged from logo-heavy Louis Vuitton to thrifted finds from eBay. However, Chapelle observes a significant shift in her game-day style compared to the previous year: “Her game day fashion has been, overall, much more elevated and luxe… We’ve had our first from-the-runway pull in that Chanel ensemble she wore…” This evolution suggests a deliberate elevation of her game-day look.
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Super Bowl Style: A Blend of High Fashion and Superstition?
While speculation abounds regarding Swift’s Super Bowl outfit, both Chapelle and the PEOPLE Style team believe she might incorporate elements of superstition, opting for pieces that bring the Chiefs good luck. Chapelle suggests potential “references to designers or pieces from this season and perhaps a throwback to last year’s Super Bowl as well.” Jewelry, especially sentimental pieces, could play a significant role in her Super Bowl look. Ultimately, Swift’s Super Bowl ensemble will likely be a carefully crafted blend of high fashion, personal significance, and perhaps a touch of sports superstition.
