Doechii’s unapologetic use of visible face tape has ignited conversations about beauty standards and cosmetic trends. The rapper initially sparked controversy in 2024 by sporting visible face tape, addressing the buzz in a TikTok video, stating its intentional use and calling it “c—.” She continued to embrace this bold look at the 2025 Grammy Awards, where she celebrated her first win for Best Rap Album.
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While Doechii’s open embrace of face tape might seem novel, this beauty tool has a long history. Board-certified plastic and reconstructive surgeon Dr. Rukmini Rednam explains that this type of cosmetic tape has been used for years as a temporary solution to lift skin and alter facial angles. Traditionally, it was designed to be concealed, mimicking the effects of surgical procedures without the commitment.
Doechii’s decision to wear face tape visibly reflects a cultural shift towards transparency and self-expression in the beauty industry. Dr. Rednam suggests that this openness stems from a growing trend of celebrities being candid about their cosmetic treatments, fostering an environment where individuals like Doechii can confidently embrace their chosen beauty methods without shame.
This trend aligns with the rising popularity of cosmetic procedures, particularly facelifts, even among younger demographics. The appeal of face tape lies in its affordability, pain-free application, and instant results, offering a non-invasive alternative to achieve a lifted appearance.
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Board-certified plastic surgeon Dr. Akshay Sanan notes that face tape serves as a gateway trend, potentially leading users to explore longer-lasting treatments like Botox, fillers, or surgical procedures. Furthermore, some experts believe that prolonged use of face tape could potentially train facial muscles, similar to the effects of Botox, although more research is needed to confirm these claims. Board-certified facial plastic surgeon Dr. Prem Tripathi, MD, MPH, adds that while face tape aims to mimic the effects of neurotoxins at a lower cost, there’s limited scientific evidence supporting its long-term benefits after removal. He suggests that the potential for long-term muscle training depends on consistent and extended use.
