Dylan Sprouse, alongside his wife Barbara Palvin, stars in the new Express Spring 2025 “Dress to Express” campaign. The campaign, shot by Dylan’s twin brother Cole Sprouse, showcases the couple’s natural chemistry and individual style.
For Dylan, who is more accustomed to acting and video content, modeling can be a bit challenging. However, he credits Barbara with helping him relax and feel more comfortable on set. “I can tend to be a little bit stiff, but Barbara helps me get out of that shell,” Dylan explains. Working with loved ones, he adds, always makes things easier.
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Barbara, a seasoned model with extensive experience in the fashion industry, echoes Dylan’s sentiment. She enjoys working with her husband because he brings a lighthearted energy to the set. While his humor sometimes makes it difficult to stay focused, she appreciates his ability to brighten the mood. The couple emphasizes that they are selective about joint projects, choosing only those that resonate with their personal style and values.
The Express campaign, centered around confidence and self-expression, aligned perfectly with their ethos. Moreover, the opportunity to collaborate with Cole behind the camera added a special dimension to the project. For Barbara, it was a first-time experience working with her brother-in-law, and she found him to be incredibly easygoing and professional.
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Dylan expressed pride in witnessing Cole’s professional growth as a photographer. He recalled childhood road trips where Cole would capture “obnoxious photos of landscapes,” never imagining it would lead to a successful career. Now, seeing Cole command a photoshoot with both professionalism and artistry filled Dylan with admiration. He acknowledges feeling like the “newbie” in the presence of his accomplished wife and brother.
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Barbara reassured Dylan that he fit in perfectly, highlighting the unique dynamic the trio created on set. Despite the professional demands, the shoot felt like a fun family affair. She praised Cole’s creative vision and the seamless blend of work and personal connection.
The Express Spring 2025 collection features versatile pieces that can be dressed up or down. Barbara describes the clothing as reflecting her “casual chic” style, particularly highlighting the comfortable and elegant pants.
For Dylan, the shoot provided a chance to explore a more refined aesthetic, departing from his usual casual attire. He appreciated the collection’s balance of sophistication and practicality, aligning with his personal style as a “32-year-old married man.”
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The Express Spring 2025 collection, including denim, tees, and trousers, is available online and in stores. The full campaign, featuring Dylan and Barbara and photographed by Cole, can be found on Express’s social media platforms.
