Hailee Steinfeld, star of Spider-Man: Across the Spider-Verse, is partnering with Novartis for a Super Bowl commercial emphasizing the importance of breast health. The 15-second ad encourages women to assess their risk of breast cancer by visiting YourAttentionPlease.com. Breast cancer is the second most common cancer among women in the U.S., according to the Centers for Disease Control and Prevention.
In an exclusive interview with PEOPLE, Steinfeld, 28, shared her personal connection to the cause, stating that she knows people affected by breast cancer. She considers it an honor to participate in raising awareness and encouraging women to prioritize breast health. The campaign focuses on knowing your risk factors and taking proactive steps for early detection.
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The ad also features comedian and breast cancer survivor Wanda Sykes. Sykes, who was diagnosed at 47 during a breast reduction surgery, credits early detection with saving her life. She emphasized that the Super Bowl provides a significant platform to remind women about the importance of regular checkups and understanding their risk.
The commercial, airing during Super Bowl LIX, visually focuses on women in various celebratory settings, such as cheerleaders and Mardi Gras participants. Steinfeld’s message is clear: “Let’s give breasts the attention they deserve most.” This attention should be directed towards health, not just aesthetics.
YourAttentionPlease.com offers comprehensive information on breast health, risk factors, and a quiz to help women determine their individual risk. The website also facilitates scheduling routine screenings, crucial for early detection and successful treatment.
Steinfeld highlights the campaign’s empowering message, shifting societal fixation on the appearance of breasts towards a focus on health and well-being. She encourages women to visit the website, take the assessment, and gain a deeper understanding of their bodies and potential risks.
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For Steinfeld, participating in a Super Bowl commercial is a dream come true. She expresses her excitement and honor in being part of such a significant event, especially with a message so close to her heart.
While her fiancé, Buffalo Bills quarterback Josh Allen, didn’t make it to the Super Bowl this year, Steinfeld anticipates enjoying the game with friends, emphasizing her love for Super Bowl parties, nachos, and themed cookies. She encourages readers to sign up for PEOPLE’s newsletter for more celebrity and human interest stories.
