Jordan Palmer, co-owner of JPalm Hairdressing Salon in Omaha, Nebraska, has garnered significant attention for their unique approach to client consultations: asking for explicit consent before any physical touch. This seemingly simple act has resonated with a vast online audience and transformed their business.
Building Trust Through Consent
Palmer’s consultations begin with asking for pronouns and then explicitly requesting consent before touching the client. This practice, implemented since Palmer started their solo career five years ago, caters to the specific needs of their target clientele, who value open communication and respect for personal boundaries. While it might seem obvious that a haircut involves physical contact, Palmer emphasizes that explicitly asking for consent fosters trust and creates a safe environment, particularly for vulnerable clients.
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Palmer’s wife, Alex Bauer, manages the salon’s social media and noticed a surge in engagement when videos showcasing the consent-focused consultations were posted. Recognizing the importance of this dialogue, Bauer encouraged incorporating these elements into every interaction. “Pronouns are so important…creating a safe space for queer people in the beauty industry,” Palmer explains. The online response confirmed a significant need for such inclusive practices within the beauty community.
Respecting Boundaries, Even When It’s Difficult
Asking for consent isn’t a mere formality for Palmer. They acknowledge instances where clients have declined touch, even during appointments. Palmer respects these decisions, understanding the importance of bodily autonomy. One memorable experience involved a non-verbal client who needed frequent breaks and benefited greatly from Palmer’s sensitivity. “If I’m gonna ask for consent, I have to be ready for somebody to say no,” Palmer states. This unwavering commitment to client comfort has strengthened relationships and solidified their reputation for genuine care.
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Bauer emphasizes the significance of such interactions, especially for younger clients. These “small moments of autonomy,” she says, build trust and confidence in a setting that can often feel intimidating. The ability to communicate their needs and preferences empowers clients to have a more positive and personalized experience.
Navigating Online Attention and Backlash
The viral success of the consent videos has also attracted negative attention. Online trolls have mocked Palmer’s approach, but Bauer believes that even negative attention can be beneficial in raising awareness. Their focus remains on creating a welcoming and comfortable space, both online and in the salon. The outpouring of support from clients and online followers who consider JPalm a “comfort page” underscores the positive impact of their message.
Transforming the Salon Experience and Beyond
The increased online visibility has translated into a burgeoning clientele, further validating the salon’s inclusive philosophy. The salon’s appointment book, often filled months in advance, reflects the growing demand for a respectful and affirming salon experience. Moreover, the online content has empowered individuals to articulate their needs to their own hairdressers, extending the impact of Palmer’s approach far beyond their salon chair.
Palmer and Bauer recognize the responsibility that comes with their platform and are committed to fostering a more inclusive and respectful environment within the beauty industry. Their consent-forward approach, combined with their dedication to creating a safe space for all clients, sets a powerful example for businesses and individuals alike. “No means no,” Palmer affirms. “If you don’t wanna be touched in my salon, you do not have to be touched.” This simple yet profound statement encapsulates the core values that have made JPalm Hairdressing Salon a beacon of inclusivity and respect.
