Hurricane Helene’s devastating impact on Western North Carolina in September 2024 left a trail of destruction, including widespread power outages, flooded roads, and damaged homes. Among the businesses affected was the Hendersonville Toy Company, a beloved local shop owned by Lyndsey and Tony Simpson. The storm forced the family-owned business to close for weeks, impacting not only their livelihood but also the community they had worked so hard to build.
A Community Devastated: The Aftermath of Hurricane Helene
The Simpsons, like many Hendersonville residents, faced significant challenges in the wake of the hurricane. They lost power for nearly two weeks, were trapped in their home for two days due to fallen trees, and Tony’s Jeep was totaled. The severity of the situation led to a county-wide 8 pm curfew for two weeks, hindering recovery efforts and disrupting daily life. The flooding in Hendersonville was extensive, with images showing streets transformed into rivers. While the toys at Hendersonville Toy Company were spared, the loss of power and internet connectivity forced the business to shut down, impacting their revenue and ability to serve the community.
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Even after the floodwaters receded and power was restored, the road to recovery was long and arduous. Many roads remained closed, hindering access to businesses, and the overall economic impact of the storm was significant. The loss of tourism revenue, coupled with the community’s focus on essential needs, resulted in drastically reduced sales for local businesses, including the Hendersonville Toy Company.
More Than Just a Toy Store: A Community Hub
The Simpsons opened Hendersonville Toy Company in 2022 after the closure of a long-standing local toy store left a void in the community. Driven by a desire to provide a unique and welcoming shopping experience for families, they initially operated out of their home and through pop-up shops. Their focus on sustainably made toys and games that encourage family interaction quickly resonated with the community.
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The toy store became more than just a place to buy toys; it became a gathering place for families, a symbol of community spirit, and a testament to the Simpsons’ dedication to Hendersonville. Their commitment to fostering a vibrant community extends beyond the toy store. Lyndsey serves as a city council member and actively participated in the emergency response efforts following the hurricane, working at the Emergency Operations Call Center to assist those in need.
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Hope and Resilience: The Road to Recovery
Despite the significant challenges, the Simpsons remain committed to their business and the community. A $5,000 grant from American Express and the U.S. Chamber of Commerce Foundation provided crucial financial relief, helping to alleviate the burden of loan payments and allowing them to focus on rebuilding. They also received support from a local equestrian center that offered temporary space for a pop-up shop, showcasing the community’s collaborative spirit in the face of adversity.
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The holiday season brought a glimmer of hope, with the annual Christmas parade bringing much-needed cheer to the downtown area. While the recovery process is ongoing, the community’s resilience is evident in the outpouring of support for local businesses and the determination to rebuild. The Simpsons’ toy store, overflowing with donated toys for families in need, stands as a symbol of hope and a reminder of the importance of community spirit, especially during challenging times. The Hendersonville Toy Company story is a testament to the resilience of small businesses and the power of community in overcoming adversity. While the road to full recovery may be long, the spirit of Hendersonville remains strong.
