Hill’s Pet Nutrition, a leading provider of pet food, is set to make a heartwarming statement at the 2025 Rose Parade with their “Welcome Home” float, a celebration of pet adoption and the life-changing impact it has on animals in need. In partnership with Pasadena Humane, a long-time shelter partner, Hill’s aims to inspire viewers across the nation to open their hearts and homes to rescue pets. The float’s appearance coincides with the launch of Hill’s “Welcome Home” adoption drive, a nationwide initiative to support shelters and reduce barriers to adoption.
From Shelter to Spotlight: Real-Life Rescue Dogs Inspire Rose Parade Float
The “Welcome Home” float isn’t just a beautiful display of floral artistry; it’s a tribute to the resilience and love of rescue animals. The float features meticulously crafted sculptures of real-life shelter dogs, each with their own unique story of triumph over adversity. These furry muses, now happily adopted, had the special opportunity to meet their floral counterparts before the parade, creating a truly touching moment that captures the essence of the initiative. Thousands of vibrant flowers were meticulously applied to create stunningly lifelike representations of these deserving dogs, showcasing the beauty and potential that lies within every shelter pet.
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The dogs’ presence alongside their floral twins served as a powerful reminder of the transformative power of adoption. It underscored the mission of the “Welcome Home” campaign: to connect deserving animals with loving families and provide them with the second chance they deserve. The float’s intricate details and vibrant colors, combined with the heartwarming stories of the featured dogs, promise to leave a lasting impression on parade viewers.
Hill’s “Welcome Home” Adoption Drive: Making a Difference Nationwide
Beyond the grandeur of the Rose Parade, Hill’s is committed to making a tangible difference in the lives of shelter pets. The “Welcome Home” adoption drive, launching in conjunction with the parade on January 1st, will run through January 12th and partner with 13 shelters across the country. Hill’s will contribute up to $130,000 to help offset adoption fees, making it easier for families to welcome a new furry member into their homes. This financial assistance covers up to $100 of adoption fees for each dog or cat adopted through participating shelters.
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Participating shelters span from coast to coast, including:
- Williamson County Regional Animal Shelter in Austin, Texas
- Animal Rescue League of Boston, Massachusetts
- Humane Society of Charlotte, North Carolina
- SPCA of Texas
- Houston SPCA
- Great Plains SPCA
- Humane Society of Greater Kansas City, Missouri
- Wayside Waifs in Kansas City, Missouri
- The Animal Foundation in Las Vegas, Nevada
- Pasadena Humane, California
- ACCT Philly, Pennsylvania
- SPCA of Wake County in Raleigh, North Carolina
- SPCA Tampa Bay, Florida
In addition to covering adoption fees, Hill’s is also providing each newly adopted pet with a bag of food and coupons for future supplies. This comprehensive approach ensures that adopted pets have a smooth transition into their new homes and receive the nourishment they need to thrive.
Tune in to Witness the “Welcome Home” Float and Support Pet Adoption
The 2025 Rose Parade, themed “Celebrating a World of Music,” promises to be a spectacular event, and the Hill’s “Welcome Home” float is sure to be a highlight. The parade will be broadcast on NBC, hosted by Hoda Kotb and Al Roker, beginning at 11 a.m. ET/8 a.m. PT on January 1st. You can also stream the parade live on Peacock.
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Don’t miss the opportunity to witness the “Welcome Home” float and be inspired by the stories of these incredible rescue animals. By tuning in and spreading the word about pet adoption, you can help Hill’s and Pasadena Humane make a lasting impact on the lives of animals in need. Consider visiting a local shelter or rescue organization to learn more about how you can make a difference in your community. This year, let the Rose Parade be a reminder of the joy and fulfillment that comes with giving a deserving animal a loving home.
