Rob McElhenney, Charlie Day, and Glenn Howerton of It’s Always Sunny in Philadelphia fame have parodied Matthew McConaughey’s 2025 Super Bowl Uber Eats commercial, offering a hilarious counter-conspiracy theory. McConaughey’s original ad posited that football was invented to sell food. The Sunny trio, however, makes a compelling (and comedic) case for whiskey as the true driving force behind the sport.
Their own Super Bowl ad, titled “Ready for the Big Game,” showcases the actors enjoying their Four Walls Irish American whiskey, a brand they launched in 2023. The conversation quickly turns conspiratorial as Howerton declares, “Football’s just an excuse to get you to drink more Four Walls whiskey.” He dismisses McConaughey’s food-centric theory as “totally wrong,” offering “evidence” to support their claim.
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Howerton points out the correlation between the four quarters in football and the name “Four Walls.” He further connects the Philadelphia Eagles to the eagle emblem on their whiskey bottle. McElhenney, initially confused, eventually joins in on the fun, recognizing the “evidence.” Day attempts to link the “tush push” play to whiskey consumption, but his reasoning is met with bewildered amusement from his co-stars.
The ad culminates in a catchy jingle declaring, “Football and American Irish Whiskey. You get it.” Filmed by Twelve Tone Productions at Elbow Room in Los Angeles, the commercial humorously leverages the Super Bowl’s advertising frenzy. Four Walls promoted the ad on their Instagram, encouraging fans to enjoy their whiskey during the game.
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Beyond the comedic ad, Four Walls recently expanded distribution to Louisiana, with McElhenney scheduled for promotional appearances, including a bottle signing and Super Bowl pregame festivities. The brand continues to capitalize on the football season’s excitement. Meanwhile, McConaughey’s Uber Eats campaign, featuring celebrities like Martha Stewart and Kevin Bacon, remains committed to the food-football connection. He humorously linked “pigskin,” a common nickname for a football, to cravings for bacon. The ball is now in McConaughey’s court to respond to the whiskey challenge. Will he concede to the Four Walls theory, or will the food-versus-whiskey Super Bowl ad rivalry continue?
