Khloe Kardashian, the 40-year-old reality TV star and entrepreneur, unveiled a dramatic new bob haircut on her Instagram on January 24th, 2025. The post, simply captioned “Bobby,” featured three selfies showcasing the stylish transformation. Kardashian also acknowledged her glam squad, tagging hairstylist Irinel de León and makeup artist Ash K. Holm.
The new look marks a significant departure from Kardashian’s signature long brunette hair. The shoulder-length bob adds volume and frames her face softly. In the photos, Kardashian complements her new hairstyle with an olive green spaghetti strap top, a silver cross necklace, and a subtle smoky eye makeup look.
Fans flooded the comments section with praise for the hair transformation. Many expressed their love for the new look, complimenting the color and cut. Some even referenced Kardashian’s previous short hairstyles, expressing excitement for her return to the bob. One enthusiastic fan commented, “We love the new look!!! Beautiful colour and Beautiful bob! Have a nice weekend!!”
This fresh hairstyle coincides with a busy period in Kardashian’s career. Earlier in January 2025, she launched her podcast, Khloé in Wonder Land, featuring conversations with guests like Scott Disick and Jay Shetty.
In December 2024, Kardashian also ventured into the fragrance world with the release of her signature scent, XO Khloé. The perfume boasts a complex blend of floral and sensual notes. Top notes include crystallized rose petals, lavender, and sage blossom, giving way to heart notes of orange blossom water, praline, and peach. The base notes feature moss, Tonka bean, soft woods, and musks, adding depth and richness to the fragrance.
Kardashian described the fragrance as a “decadent and sexy but also delicate and light” scent that can be layered. She emphasized its personal significance, stating, “I love having a signature scent.” In an exclusive interview with PEOPLE, she shared that XO Khloé is “an extension of me.”
The development of XO Khloé was a meticulous process, taking nearly a year and a half and involving over 100 rounds of modifications. Kardashian partnered with Luxe Brands to ensure the final product was perfect. She stressed the importance of getting the scent right, even delaying deadlines to achieve her vision. “I wanted this to be perfect,” she explained. “It’s an extension of me. The fact that it came after my 40th, it just feels so perfect to me. I feel like it is divine timing.”
The launch of her podcast and fragrance, coupled with her new hairstyle, signifies a fresh start for Khloe Kardashian as she embarks on 2025. The bob haircut is a bold statement, reflecting her evolving style and entrepreneurial spirit.
