Lori Harvey to Grace the Cover of Playboy’s Print Return, Marking a Milestone for the Iconic Magazine

Lori Harvey to Grace the Cover of Playboy’s Print Return, Marking a Milestone for the Iconic Magazine

Lori Harvey, the 28-year-old model and entrepreneur, has been chosen as the cover model for Playboy’s highly anticipated return to print after a five-year hiatus. This marks a significant moment for both Harvey and the iconic publication, signaling a new chapter in its storied history.

The announcement was made jointly by Harvey and Playboy on Instagram on January 23rd, 2025. A behind-the-scenes video offered a glimpse of the photoshoot, showcasing Harvey in a glamorous black sequin bodysuit with feathered boots and a striking backless black dress. The caption declared, “PLAYBOY returns to print with Lori Harvey on the cover. Preorder today. On stands 02.10.25,” generating significant buzz online.

The spring issue, featuring Harvey, comedian Nikki Glaser, and the yet-to-be-revealed Playmate of the Year, will launch with a special event during Super Bowl Weekend in New Orleans. This strategic timing aligns the magazine’s relaunch with one of the biggest sporting events in the world, maximizing exposure and capturing the attention of a global audience.

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Playboy’s decision to return to print, announced in August 2024, reflects a commitment to evolving with the media landscape while honoring its legacy of high-quality journalism, captivating storytelling, and provocative content. Ben Kohn, CEO of PLBY Group, emphasized this in a statement, highlighting Playboy’s enduring influence as a cultural icon and its role in launching numerous careers over its 70-year history.

Harvey’s selection as the cover model underscores Playboy’s evolution and its embrace of contemporary beauty standards. She embodies confidence, style, and entrepreneurial spirit, aligning with the brand’s modern direction.

Having made her runway debut in 2017 at Milan Fashion Week for Dolce & Gabbana, Harvey has quickly risen in the fashion world. Her portfolio boasts campaigns for renowned brands like Michael Kors, Valentino, and Burberry. She also made a notable appearance in the 2024 Sports Illustrated Swimsuit issue, further solidifying her status as a sought-after model.

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Beyond her modeling achievements, Harvey is a vocal advocate for size inclusivity. She has spoken openly about the pressures to conform to traditional model sizes and has prioritized inclusivity in her own ventures. She is the founder of the swimwear brand Yevrah and the skincare brand SKN by LH, demonstrating her commitment to creating brands that cater to a diverse audience. Harvey’s dedication to inclusivity resonates with a broader cultural shift towards body positivity and representation, making her a powerful and relevant figure in today’s media landscape. This cover signifies a momentous occasion for Playboy, marking its resurgence in print and its alignment with a contemporary audience.