Lifestyle icon Martha Stewart, 83, continues to surprise and delight. Recently, she starred in MAC Cosmetics’ “I Only Wear MAC” campaign, creating a sensual ASMR video that has everyone talking. Clad in a luxurious nude silk robe, Stewart’s video for the makeup brand is a captivating blend of playful innuendo and classic Martha Stewart charm.
The video, shared on Instagram by both Stewart and MAC, opens with Stewart indulging in a ripe strawberry, drawing out the “mmm… juicy, delicious” with a knowing look at the camera. She then playfully connects the sensation of a “fresh picked” strawberry to the feeling of being nude, adding a suggestive slurp for emphasis. The ASMR experience continues with Stewart savoring golden amber honey, noting with a sly smile that it “makes a mess.”
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Stewart’s sensual journey doesn’t stop there. She teases viewers with the impossibility of eating a pomegranate in a “lily-white bed,” the visual imagery adding another layer to the ASMR experience. The sounds of a lip pencil sharpening against a microphone and the declaration that MAC lipsticks “smell like vanilla” further heighten the sensory experience. The video culminates with Stewart whispering the campaign’s tagline, “I’m Martha Stewart and I only wear MAC,” into two microphones, solidifying her role as a beauty influencer.
The campaign’s bold approach aligns perfectly with Stewart’s philosophy of confidence. She has always encouraged people to feel good about themselves and their abilities, a message that resonates throughout her career. Stewart’s recent ventures, including gracing the cover of Sports Illustrated Swimsuit in 2023 and participating in the magazine’s 60th Anniversary Legends photoshoot in 2024, exemplify her fearless attitude.
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Stewart attributes her enduring vitality to a healthy lifestyle, emphasizing the importance of good nutrition, regular exercise, and consistent skincare. Her advice to others is simple: prioritize well-being, and the results will follow. She believes that taking care of oneself, both inside and out, is a key to a longer, healthier, and more fulfilling life. The “I Only Wear MAC” campaign is just the latest example of Stewart’s commitment to embracing life with confidence and flair.
