Matthew McConaughey leads a star-studded cast in Uber Eats’ Super Bowl LIX commercial, presenting a humorous conspiracy theory about the origins of football. The ad, released on February 4th, 2025, features McConaughey alongside celebrities like Martha Stewart, Charli XCX, Kevin Bacon, Greta Gerwig, and Sean Evans, exploring the notion that football was invented solely to sell food.
McConaughey, playing various historical figures and football personalities, jokingly suggests that the sport’s very foundation is rooted in a culinary conspiracy. “Look, from the very beginning, football’s been a conspiracy to make us hungry,” he declares in the 60-second spot.
The commercial journeys through different eras of football history, starting with its inception in 1876. McConaughey, dressed in colonial attire, posits that the term “pigskin” was strategically chosen to trigger bacon cravings. Kevin Bacon makes a cameo, enthusiastically agreeing, “Everybody loves bacon!”
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The commercial then tackles the origin of the Buffalo Bills, featuring Sean Evans, host of “Hot Ones,” enjoying chicken wings with friends. Evans declares, “These wings deserve a team,” prompting McConaughey, in another role, to task someone named Bill with devising a suitable team name for Buffalo.
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McConaughey impersonates legendary Chicago Bears coach Mike Ditka, responding to William “The Refrigerator” Perry’s query about his nickname with a simple, “Yes.” He then embodies Peyton Manning, shouting “Omaha!” on the field before subtly whispering “steak,” further solidifying his food-centric conspiracy theory.
The ad cleverly incorporates other food-related elements of the NFL, showing a scene where NFL executives discuss the Super Bowl LIX halftime show being presented by an apple, with Charli XCX taking a bite. Martha Stewart chimes in about a studio being named after “a salad.” Greta Gerwig makes a brief appearance, humorously rejecting McConaughey’s pitch for a film about the football-food conspiracy.
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The Uber Eats Super Bowl LIX commercial aired during the game between the Kansas City Chiefs and the Philadelphia Eagles on February 9th, 2025, at Caesar’s Superdome in New Orleans. This humorous ad follows a series of teasers featuring the celebrity cast and builds upon Uber Eats’ tradition of engaging Super Bowl commercials.
