Michelob Ultra released a 15-second teaser on January 22nd, offering a glimpse into their upcoming Super Bowl LIX commercial. The ad features a star-studded cast, including actors Willem Dafoe and Catherine O’Hara, WNBA star Sabrina Ionescu, Olympic gold medalist Ryan Crouser, and NFL legend Randy Moss, engaged in a chaotic pickleball match. The full commercial, scheduled to air during Super Bowl LIX on February 9th, promises a humorous showdown between Hollywood elites and professional athletes.
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The teaser opens with intense music and shots of a lively pickleball court. Players react with confusion and frustration to an unseen event, pointing, staring, and shaking their heads. Even seasoned athletes like Moss and Ionescu, sporting matching “San Marco Pro v. Pro Pickleball Jamboree 2025” T-shirts, appear bewildered. The tension escalates as Crouser throws his paddle at the net in a fit of pique.
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“Come to play or be played,” a message flashes across the screen, as an unknown person grabs a paddle and bounces a ball. Amidst the chaos, Dafoe and O’Hara remain unfazed, calmly clinking their Michelob Ultra beers as the Super Bowl LIX date appears. O’Hara notably wears the same bracelet as the mysterious arm seen earlier, hinting at her potential involvement in the unfolding drama.
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Last year’s Michelob Ultra Super Bowl commercial featured a beach soccer match with Jason Sudeikis, Lionel Messi, and Dan Marino. This year’s pickleball-themed ad suggests a continuation of the brand’s trend of incorporating humor and celebrity cameos into their Big Game advertising. Super Bowl LIX will be held on February 9th at the Caesars Superdome in New Orleans. The participating teams will be determined during the AFC and NFC Championship games on January 26th. The contenders include the Kansas City Chiefs, Buffalo Bills, Philadelphia Eagles, and Washington Commanders.
