Unilever.edu.vn remembers the iconic 1993 Rolling Stone cover featuring a young Janet Jackson, a moment etched in pop culture history. Now, Balmain pays homage to that image with a striking new campaign featuring Cara Delevingne, recreating the nude pose with a modern twist. What was the inspiration behind this bold move, and what does it say about Balmain’s artistic vision? Let’s delve into the story behind the campaign.
A Nod to the 90s and Authentic Expression
For Balmain’s Spring 2019 campaign, creative director Olivier Rousteing sought inspiration from the powerful imagery of 90s album covers. The Janet Jackson Rolling Stone cover, with its raw and authentic energy, perfectly encapsulated the vibe Rousteing wanted to capture.
“It references all the iconic album covers of the 90s, which were big pop-culture moments of our childhood,” Rousteing told WWD. “Choosing to pose naked was all about authenticity. We’re going back to basics: I wanted something pure and transparent.”
Cara Delevingne recreates Janet Jackson pose for Balmain
The campaign image features Delevingne nude, with Rousteing standing behind her, his hands strategically placed, mirroring the Jackson cover. This isn’t just a simple recreation; it’s a statement about embracing powerful femininity and using fashion as a platform for self-expression.
Cara Delevingne: A Muse for Balmain
This isn’t the first time Delevingne has lent her striking features to Balmain. Her history with the brand dates back to 2014 when she starred in their Fall campaign alongside fellow models Jourdan Dunn and Binx Walton.
Rousteing’s admiration for Delevingne is evident in his choice to feature her in this bold campaign. He believes her modeling prowess speaks volumes, even in the absence of clothing.
“I love her so much that I don’t want to see any clothes on her,” he expressed. “Her gaze is so strong and magnetic, it’s nearly an item of clothing in itself.”
Beyond Nudity: A Deeper Message
While the use of nudity in a fashion campaign is sure to turn heads, Rousteing’s vision goes beyond mere shock value. The campaign aims to spark conversations about body image, self-love, and the evolving landscape of beauty standards.
Delevingne, known for her outspoken personality and her refusal to conform to traditional beauty ideals, becomes a symbol of empowerment and individuality. The campaign challenges viewers to look beyond the surface and appreciate the strength and confidence that can be conveyed through a single image.
By drawing inspiration from a culturally significant moment and using a powerful, modern muse, Balmain’s Spring 2019 campaign makes a statement that’s both timely and timeless. It’s a celebration of individuality, a tribute to iconic imagery, and a bold step forward in fashion advertising.
