Reneé Rapp, the multi-talented actor and singer-songwriter, is known for doing things her way. This independent spirit shines through in her latest venture as the newest brand ambassador for L’Oréal Paris. Rapp’s partnership with the global beauty giant, years in the making, aligns perfectly with her values and aspirations.
Rapp’s career trajectory has been nothing short of meteoric. From starring in HBO’s Sex Lives of College Girls to landing a role in Tina Fey’s Mean Girls musical movie and collaborating with Megan Thee Stallion on the hit song “Not My Fault,” Rapp has quickly become a Gen-Z icon. Her debut album, Snow Angel, solidified her status as a force to be reckoned with, achieving the highest sales for a female artist’s debut album in 2023.
Known for her unfiltered candor, Rapp embodies the spirit of L’Oréal Paris’ iconic tagline, “Because You’re Worth It.” While she playfully teased about practicing the line, her genuine enthusiasm for the brand’s message of self-worth and empowerment is undeniable.
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For the 25-year-old star, this partnership represents a significant milestone. Beyond the prestige of the brand, Rapp connects with L’Oréal Paris’ commitment to individuality, authenticity, and female empowerment. The global reach of the company also resonates deeply with her desire to connect with a diverse and inclusive audience.
Rapp’s admiration extends to her fellow L’Oréal Paris ambassadors, including Jane Fonda, Viola Davis, and Cara Delevingne. The opportunity to collaborate with these influential women reinforces her belief in the power of collective action and shared values. Rapp emphasizes the importance of bringing her support system, from family to friends and colleagues, along for the journey. This sense of community underscores her authentic approach to both her career and her partnerships.
L’Oréal Paris recognizes Rapp’s unique appeal and influence. Delphine Viguier-Hovasse, the brand’s global president, highlights Rapp’s authenticity and ability to connect with her Gen-Z audience on a profound level. This genuine connection, observed firsthand by Viguier-Hovasse at one of Rapp’s concerts, solidified the brand’s belief in Rapp as a powerful voice for their message.
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Rapp’s enthusiasm extends to the products themselves. She recounts an anecdote about discovering the Lumi Glotion through her friends, highlighting the genuine impact of the product. Rapp also incorporates L’Oréal Paris’ Lumi Le Glow Highlighter Sticks into her routine, appreciating the effortless glow they provide. Her transparent approach underscores her commitment to authentic partnerships, emphasizing that she only aligns with brands and products she genuinely believes in.
Finally, embracing the brand’s empowering message, Rapp confidently declares, “I’m f—king worth it!” This bold statement encapsulates her genuine connection with L’Oréal Paris and its message of self-worth, authenticity, and global inclusivity.
