Rihanna, the renowned singer and beauty mogul, recently showcased her natural hair texture while launching Fenty Beauty’s new You Mist Makeup-Extending Setting Spray. Departing from her usual long, dark hairstyles, Rihanna embraced her short, golden brown curls in the advertisement for the new product. The natural look was complemented by dramatic smokey eye makeup and a nude lipstick with brown liner.
This recent embrace of her natural hair contrasts with Rihanna’s longer hairstyles seen in other appearances. In a separate ad campaign for Savage X Fenty’s Valentine’s Day 2025 collection, launched on January 7th, the singer sported cascading dark brown hair with light pink highlights while posing in red lingerie.
:max_bytes(150000):strip_icc():focal(708×346:710×348)/rihanna-savage-x-fenty-celebration-of-lavish-lace-debut-010125-1-bb1cab970949486b87c1b91db11f81dc.jpg)
Prior to that, on December 16th, 2024, Rihanna was seen on a date with A$AP Rocky with her long hair elegantly pinned back. She sported a stylish yet comfortable ensemble featuring designer Crocs, a brown fur coat over a navy blue zip-up jacket, and black bike shorts.
The new Fenty Beauty You Mist Makeup-Extending Setting Spray boasts a 12-hour wear and is formulated to be alcohol, oil, and fragrance-free. According to a press release, this finishing mist is designed to set makeup while allowing for natural movement and flexibility.
Rihanna emphasized the product’s benefits in a statement, saying, “I wanted to make a setting spray that really locks in your makeup but moves with you, not against you. We spend the time putting on our makeup, we deserve to have it last! You Mist gives you 12-hour wear that makes your skin look and feel even better with each spray.”
The setting spray, which launched on January 17th, caters to all skin types and features wild thyme extract for hydration. It also includes ingredients that shield skin from environmental stressors.
Fenty Beauty promoted the product on Instagram alongside the photo of Rihanna with her natural hair. The caption highlighted the key features of the #YouMist Setting Spray, emphasizing its 12-hour wear, waterproof and transfer-resistant properties, and pollution protection.
The You Mist Setting Spray represents Fenty Beauty’s commitment to creating inclusive and high-performance products that cater to diverse needs and lifestyles. Rihanna’s decision to showcase her natural hair in the campaign reinforces the brand’s message of embracing individuality and natural beauty.
