Sienna Miller and Oli Green are the newest faces of Frame’s Spring 2025 denim campaign. The actress and her model boyfriend showcase the brand’s latest collection in a series of intimate photos shot by Frame co-founder and creative director, Erik Torstensson. The campaign marks the first time Frame has featured both men’s and women’s collections together, as well as their first couple as campaign stars.
A Denim Duo
The campaign imagery features Miller and Green in coordinating denim looks, styled in a relaxed, bedroom setting. Miller sports a mid-wash pair of Frame’s “The Vertical” straight-leg jeans, paired with a white scoop-neck tank top and, in another shot, a white triangle bra. Green complements her look with a denim shirt left unbuttoned, showcasing his physique, and his own pair of straight-leg jeans. The combined effect evokes a modern and sensual take on the classic Canadian tuxedo.
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Frame’s Star-Studded Year
The Spring 2025 campaign follows a series of successful collaborations for Frame. The brand recently partnered with Gen Z influencer Alix Earle to launch “The Alix” jean, a modern take on the skinny jean silhouette. This collaboration helped revive the popularity of skinny jeans, proving Frame’s ability to tap into current fashion trends.
Frame has also featured supermodel Gisele Bündchen and Amelia Gray, daughter of Lisa Rinna and Harry Hamlin, in previous campaigns, further solidifying its position as a leading denim brand.
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Miller and Green: A Modern Romance
Miller and Green’s relationship began in 2022 after meeting at a Halloween party. The couple welcomed their first child together, a daughter, a little over a year ago. Miller also has a 12-year-old daughter, Marlow, from a previous relationship.
The couple has been open about their 14-year age gap, with Miller praising Green’s maturity and respect for women. She attributes this, in part, to his generation’s more egalitarian upbringing.
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Their appearance in Frame’s Spring 2025 campaign not only highlights the brand’s latest collection but also celebrates their modern love story. The campaign’s intimate setting and the couple’s natural chemistry add a personal touch to the brand’s message, emphasizing the timeless appeal of denim and the power of connection.
