Subway is kicking off the new year with exciting additions to its menu, including the Baja Bliss Collection and a revamped Meal of the Day deal. These offerings provide customers with flavorful new sandwich options and affordable daily values.
The Baja Bliss Collection features two new sandwiches, both highlighting Subway’s signature Baja Chipotle sauce. Customers can choose between the Baja Chipotle Chicken sub and the Baja Chipotle Turkey sub. Both are crafted with artisan Italian bread, fresh vegetables, and the recently introduced SubKrunch topping for an added layer of texture. Subway describes the combination as “the perfect blend of cheesy, crunchy and smoky Baja Bliss.” Along with the new sandwiches, Miss Vickie’s Baja Chipotle potato chips are making a limited-time return.
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Subway’s Meal of the Day: Value and Variety
Beyond the Baja Bliss Collection, Subway is introducing a new Meal of the Day promotion, offering a discounted sandwich each day of the week. Customers can enjoy a 6-inch sub for $6.99 or a footlong for $9.99. The meal includes a choice of two cookies or a bag of chips and a small fountain drink. The daily featured sandwiches include:
- Monday: Cold Cut Combo
- Tuesday: All-Pro Sweet Onion Chicken Teriyaki
- Wednesday: Meatball Marinara
- Thursday: Baja Chipotle Chicken
- Friday: Tuna
- Saturday: The Ultimate B.M.T.
- Sunday: Philly
This rotating menu allows customers to explore different flavors and find their favorites at a budget-friendly price. The Baja Chipotle Chicken sandwich, part of the Baja Bliss Collection, is the featured sandwich on Thursdays.
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Doug Fry, President of Subway North America, emphasizes the value proposition of the Meal of the Day, stating that it offers both quality ingredients and affordability. This initiative aims to cater to various lifestyles, providing convenient and satisfying meals for those on the go or seeking a delicious dinner option.
Subway’s SubKrunch: A Crispy Innovation:
Subway’s SubKrunch topping, introduced earlier in 2024, plays a key role in the Baja Bliss sandwiches. This crunchy topping is made from corn, seasoned, and fried to perfection. Initially featured on the Spicy Nacho Chicken and Cheesy Garlic Steak subs, SubKrunch adds a satisfying textural element to the new Baja offerings. This innovation highlights Subway’s commitment to culinary creativity and enhancing the customer experience. Subway continues its menu expansion with other successful additions like footlong cookies, Cinnabon churros, and Auntie Anne’s pretzels, further solidifying its position as a leading quick-service restaurant chain.
