Tag Archives: ikea business strategy

IKEA SWOT Analysis: Navigating the Global Furniture Market

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IKEA, a global furniture giant, has revolutionized the industry with its unique flat-pack furniture and affordable pricing. This in-depth SWOT analysis delves into IKEA’s strengths, weaknesses, opportunities, and threats, providing a comprehensive understanding of its strategic landscape and future prospects. From its cost-leadership strategy to its global expansion plans, we explore the key factors that […]