Disruptive innovation, a term coined by Clayton M. Christensen, has become a ubiquitous buzzword in the business world over the past two decades. While it offers valuable insights into market dynamics and the rise of new players, its meaning has often been distorted and misapplied. This article delves into the true essence of disruptive innovation, […]
Tag Archives: incumbent strategy
Disruptive innovation has become a ubiquitous term in the business world since Clayton Christensen introduced it in the mid-1990s. It describes how smaller companies can challenge established giants by entering at the bottom of the market and strategically moving upwards. With the rise of companies like Uber, Lyft, Etsy, and countless other startups aiming to […]