Tag Archives: incumbent’s dilemma

The Ghost Kitchen Revolution: How Virtual Dining Concepts and MrBeast Burgers Are Disrupting the Fast Food Industry

The Ghost Kitchen Revolution: How Virtual Dining Concepts and MrBeast Burgers Are Disrupting the Fast Food Industry

The restaurant industry faced unprecedented challenges in 2020, incurring losses exceeding $240 billion in the US alone. Disrupted supply chains and drastically altered consumer habits forced businesses to rethink their strategies. Amidst this turmoil, a new business model emerged, poised to revolutionize the fast-food landscape: the Virtual Dining Concept (VDC). This article delves into the […]