Tag Archives: marketing strategy

How to Perform a Competitive Analysis: A Comprehensive Guide

In the ever-evolving landscape of business, understanding your competition is crucial. At Unilever.edu.vn, we believe that conducting a thorough competitive analysis is more than just a step in strategic planning—it’s a vital practice for sustaining growth and innovation. Whether you’re launching a new brand or looking to fine-tune an established one, a well-executed competitive analysis […]

The SWOT Analysis of Patagonia: A Deep Dive into Opportunities and Challenges

The SWOT Analysis of Patagonia: A Deep Dive into Opportunities and Challenges

Patagonia, an outstanding leader in outdoor apparel and equipment, has garnered attention and respect not only for its exceptional products but also for its unwavering commitment to sustainability and environmental advocacy. Since its inception in 1973, the company has cultivated a strong brand and a dedicated customer base, thanks to its high-quality merchandise and deep-rooted […]

The Founding Story of Victoria’s Secret: A Journey through Lingerie Innovation

The Founding Story of Victoria’s Secret: A Journey through Lingerie Innovation

When you think of iconic lingerie brands, Victoria’s Secret is likely at the forefront of your mind. Established in 1977, its story begins with a visionary named Roy Raymond, whose experiences and aspirations reshaped the way lingerie is marketed and sold. But what led an American businessman to create a brand that would become the […]