Tag Archives: meaningful differentiation

Kantar Brand Blueprint Awards: Celebrating Meaningful Difference and Creative Effectiveness

"The Business Model of IKEA: A Blueprint for Industry Leadership" is exemplified by its Meaningfully.....Read more

Kantar’s Blueprint for Growth: Meaningfully Different Brands and the Power of Demand-Centric Growth

At the Cannes Lions 2024 festival, industry leaders gathered to discuss Kantar’s Blueprint for Growth,.....Read more