She may not be known for her selfies, but Queen Elizabeth II understands the power of a global stage. In a move that surprised many, the British Monarchy has taken to LinkedIn, the platform for career networking, to recruit a Social Media Manager. This isn’t just another job posting; it’s an opportunity to shape the digital narrative of one of the world’s most recognized institutions.
The job description emphasizes the importance of “finding new ways to maintain the Queen’s presence in the public eye and on the world stage.” While the Queen’s image is ubiquitous, the role requires someone who can navigate the complexities of modern media and connect with a diverse, global audience.
The chosen candidate will be responsible for managing the Monarchy’s various platforms, including Twitter, Instagram, Facebook, LinkedIn, and the official Royal Family website. The role demands a deep understanding of each platform’s unique audience and best practices.
The salary for this prestigious position is advertised at around $67,000 per year, with a standard work week of 37.5 hours. And yes, lunch is included, though likely not a shared meal with Her Majesty. Despite the seemingly modest compensation for such a high-profile role, the posting attracted over 200 applicants before the Christmas Eve deadline. Clearly, the chance to contribute to the Royal Family’s digital legacy is a powerful draw.
This search for a social media expert comes at a critical juncture for the Royal Family. The institution has faced negative press, particularly surrounding the Duke of York’s association with Jeffrey Epstein. A skilled social media manager could play a pivotal role in managing public perception and highlighting the positive work of the Monarchy.
While some might assume the younger royals are the driving force behind this digital push, Queen Elizabeth II has a history of embracing technology. In 1976, long before the internet became mainstream, she sent her first email. This pioneering spirit continued with the launch of the Royal Family’s YouTube channel in 2008, followed by their first tweet in 2014.
The Queen’s first Instagram post in 2019 marked another milestone in the Monarchy’s digital evolution. Each platform serves as a channel to share news, events, and insights into the Royal Family’s work, reaching a global audience in a way that traditional media cannot replicate.
The new Social Media Manager will be tasked with building upon this digital foundation. The ideal candidate will be a skilled storyteller, able to craft engaging content that resonates with a diverse audience. They must also be adept at crisis communication, prepared to navigate any potential PR challenges with grace and sensitivity.
This role is not simply about posting updates; it’s about shaping the narrative of the British Monarchy for a digital age. It’s about highlighting the Queen’s legacy while connecting with a new generation. It’s a unique opportunity to join a historic institution at the forefront of digital communication.
