The much-anticipated film adaptation of the Broadway phenomenon Wicked, starring Ariana Grande and Cynthia Erivo, is set to grace screens on November 22nd. As Halloween approaches, Target has unveiled an enchanting surprise for fans: a treasure trove of exclusive Wicked-themed merchandise.
Target Transforms into an Emerald City of Exclusive Merch
On October 3rd, Target announced its reign as the ultimate destination for all things Wicked. This collaboration with Universal Pictures brings over 150 movie-inspired products to most stores and Target.com, with nearly 70% exclusively available at Target.
The collection is more than just your average merchandise drop. It boasts a unique apparel and accessories line designed by the film’s costume designer, Paul Tazewell. Fans can also get their hands on Mattel’s Elphaba Singing Doll and Fiyero Fashion Doll, limited-edition Stanley Quenchers, a special vinyl edition of the soundtrack, and much more.
Channel Your Inner Elphaba or Glinda This Halloween
With Halloween just around the corner, Target’s Wicked collection offers the perfect opportunity to embrace the magic of the musical. From enchanting Elphaba and Glinda costumes for all ages to the exclusive “only-at-Target” Glinda Popular Dress Up Set, transforming into your favorite character has never been easier.
Belt Out Showtunes With Target’s ‘Wicked’ Karaoke Machine
But the star of the show is undoubtedly the ‘Wicked’ Bluetooth MP3 Karaoke Set, ideal for a bewitching dance party. This isn’t just for Halloween; it’s the perfect way to channel your inner Ariana Grande and belt out your favorite tunes year-round.
The karaoke set, priced at $49.99, includes a wired microphone, adjustable lights, singing and recording features, a built-in rechargeable battery, and a USB charging cable. It connects to any Bluetooth device, including iPhones and Androids, and boasts a multi-colored light show, making you feel like you’re on the Broadway stage.
More Than Just Merchandise: An Immersive Fan Experience
Target’s collaboration with Wicked goes beyond simple merchandising; it offers an immersive experience for fans of all ages. Whether you’re dressing up for Halloween, singing along to the soundtrack, or displaying a coveted collectible, Target provides a tangible way to connect with the magic of Wicked before the film’s release.
This partnership highlights the growing trend of retailers tapping into the power of entertainment to create engaging and immersive experiences for their customers. For Wicked fans, it’s an opportunity to own a piece of the magic and celebrate the enduring legacy of this beloved musical.
