Ariana Grande, the pop princess known for her signature high ponytail and cat-eye liner, is stepping into a new role: beauty entrepreneur inspired by the magical world of Oz. With the release of her R.E.M. Beauty “Wicked” collection, Grande pays homage to her upcoming portrayal of Glinda the Good Witch in the highly anticipated film adaptation of the beloved Broadway musical.
From Stage to Vanity: A Magical Transformation
“I pulled inspiration for the collection from the stage show, the movie, and the books,” Grande revealed in an interview with Vogue. A self-proclaimed “nerd” for all things “Wicked,” Grande meticulously documented her journey as Glinda, from costume fittings to hair and makeup tests. This dedication to detail translates into a collection that promises to transport fans to the Emerald City.
Unveiling the R.E.M. Beauty “Wicked” Collection
The collection, launching on October 1st, features nine enchanting products designed to capture Glinda’s ethereal beauty. According to beauty expert, Sarah Jones, “The collection features a captivating blend of soft pinks, shimmering golds, and bold emeralds, reflecting the iconic imagery associated with the ‘Wicked’ universe.”
Ariana Grande's R.E.M. Beauty "Wicked" collection
Inside the Enchanting Lineup
Fans can expect a spellbinding array of eyeshadow palettes, metallic matte lipsticks, and long-lasting lip stains, all with whimsical names inspired by the magical land of Oz. The collection’s standout product is a pH-adaptive lip oil that transforms upon application, creating a unique shade tailored to each wearer.
Channeling Glinda: More Than Just Makeup
For Grande, becoming Glinda was a transformative experience that extended beyond the stage makeup. “My pop persona is such a characterized version on its own. Beauty really helped me deconstruct that person and find Glinda,” she shared with Vogue.
Embracing the Power of Pink
The role led Grande to embrace a softer, more feminine aesthetic, particularly her newfound love for the color pink. “Now I love the color pink and it feels like part of me,” she confessed. “I think it’s something I’ll be forever intertwined with in a very special way.”
Awaiting the “Wicked” Double Feature
Fans eagerly anticipate the film’s two-part release, with the first installment hitting theaters on November 22nd. The arrival of the R.E.M. Beauty “Wicked” collection provides an early opportunity to immerse oneself in the magic, channeling their inner Glinda through Grande’s captivating beauty creations.
FAQs: Your “Wicked” Beauty Questions Answered
Q: When will the R.E.M. Beauty “Wicked” collection be available?
A: Mark your calendars for October 1st!
Q: Where can I purchase the collection?
A: The collection will be available on the official R.E.M. Beauty website and select retailers.
Q: What products are included in the collection?
A: The collection boasts a magical array of eyeshadow palettes, metallic matte lipsticks, long-lasting lip stains, and a unique pH-adaptive lip oil.
Q: What inspired the collection’s color palette?
A: The collection draws inspiration from the enchanting world of Oz, featuring shimmering golds, soft pinks, and bold emeralds.
Stay Tuned for More “Wicked” Updates
As we draw closer to the film’s premiere, keep an eye out for more behind-the-scenes glimpses into Grande’s transformation and the making of the R.E.M. Beauty “Wicked” collection. Don’t forget to share your thoughts on this magical collaboration!
